Blogging is a method of creating and publishing conversational content.
Blogs are an easy to use content management system. The value is in the
content and ability for companies to leverage the inherent promotion and
engagement capabilities of the blog publishing platform. Blogging
offers a few key advantages:
1. Easy to use platform to create sharable, linkable content that addresses specific prospect and customer interests
2. Serves as a hub to a hub and spoke model of content marketing and promotion
3. Creates a promotable SEO and Social Media asset - every post is a
potential destination for a link and an entry point through search
engines.
Through multiple channels of discovery, blog content can reach:
• Prospects
• Existing customers
• Potential em
... Read more »
(MoneyWatch) Before you walk into a job interview, you want to give
yourself every opportunity to show your best self. Even if your
interview is later today, there's still time to improve your chances.
Here are six things to do in the hours and minutes before your meeting:
Eat brain food
Put
down the glazed doughnut -- it'll just leave you susceptible to an
energy crash during your big moment. Instead, fill up on meals and
snacks that will sustain you and won't leave your stomach growling
mid-question. "Eat meals that are low on the glycemic index and combine
carbohydrates, fats and proteins," says Tony Morrison, vice president of
Cachinko, a social networking and professional community. "Proven brain food includes fish, blueberries, spinach, nuts and legumes."
Warm up your mind
You want to be firing on all
cylinders by the time your intervie
... Read more »
Nhiều năm kinh nghiệm làm việc với phụ
huynh và học sinh, Ban Tư vấn Hướng nghiệp Trường SaigonTech nhận thấy
phụ huynh và học sinh thường bất đồng ý kiến trong việc "chọn lối vào
đời". Chính vì vậy, để góp phần hỗ trợ phụ huynh hướng nghiệp cho con,
Ban Tư vấn Hướng nghiệp Trường SaigonTech đã tổ chức chương trình "Gỡ
rối cho phụ huynh" vào ngày 19/2/2012 vừa qua. Chương trình thu hút gần
100 phụ huynh và học sinh các trường THPT tại TP.HCM, Bình Dương, Đồng
Nai và Tây Ninh.
Chương trình đặc biệt có sự tham gia của Ban tư vấn là các chuyên
gia trong các lĩnh vực tâm lý, giáo dục, nghệ thuật: Tiến sĩ tâm lý
Trần thị Giồng, Tiến sĩ Nguyễn Thị Anh Thư - Chuyên gia Quản lý Giáo
dục Đại học Hoa Kỳ và Nghệ sĩ ưu tú Kim Xuân. Là chuyên gia nhưng cũng
đồng thời là những người mẹ có con đã và đang ở tuổi trưởng thành với
sự phát triển tâm sinh lý phức tạp và những nỗi lo chọn ngành,
... Read more »
The following information was presented during our last webinar as a
guide to help website owners take their site to the next level. Webinar
was intended to be a quick 30 minute guide to provide simple to follow
tips from the Webs pros regarding the top 6 key elements that make up a
good website.
Key Elements covered:
Good Visual Design– Design is an all encompassing
word for all the visuals elements of your website – logo, font(s), white
space, theme/template, layout and colors. Using a theme that relates to the topic of your website can help to keep
you/your content on track. When it comes to design it is important to
remember to use white space and think about color usage and meaning.
Content– The key to a good website is
providing relevant content that your readers want. Content should
answer the question "what’s in it for me?”
In order to thrive in today's digitally driven business environment,
sales folks need to think and act more like marketers. I suppose to some
degree this has always been true, but it is painfully so now that
prospects have access to mounds of information, have tools to deflect
unwanted sales messages and have the ability to freely publish both
flattering and unflattering information about the companies with whom
they choose to do business.
So, in order to survive in this new world order salespeople need to
take things in their own hands and connect much more deeply with the
marketing side of things. I've often said that getting marketing and
sales on the same page was one of the biggest challenges for
departmentalized business, but now it's become an individual challenge.
In the traditional model marketing owned the message while sales owned
the relationship. In the new model there can be little distinction.
Marketing must get better at relationship buildi
... Read more »
Facebook
is changing the way many businesses interact with their customers and
promote their company. It is very exciting to have a tool that costs
nothing but is powerful and gives the opportunity to reach hundreds,
thousands, even millions. It isn’t just big brands that are finding
success on Facebook, even small mom and pop stores are unleashing the
potential to reach new customers in their community.
There
are many ways to use Facebook for business and since the resource is
free it’s important to utilize the sites full potential. I hope that the
following list gives you some great ideas for your own business
Facebook use.
Why Your Internet Marketing NEEDS Your Voice!
By: Jim Connolly
I saw a joke on Google+ yesterday. It simply said:
How to start an argument online
1. State an opinion.
2. Wait.
There's some truth in this
Many small business owners lack visibility online, because they fear
being challenged for expressing their own opinions. So, they will like,
retweet, +1 and stumble what others say and ensure their own messages
are as uncontentious as possible. Whilst this approach does almost
eliminate confrontation, it also robs you of the visibility you need, in
order to succeed.
• Your marketplace listens to you, when you have a message worthy of their valuable attention.
• They follow you, when you lead. Not when you simply nod along like everyone else at the back.
Business should be challenging
Yes, you will get challenged, if you have the
... Read more »
How To Make Yourself More Attractive to Potential Partners
About once a week I receive an email or phone message that goes
something like this: "I really like your site, I think we have a lot of
synergies, we should get on the phone or go to lunch and explore ways
to work together.”
Now, don’t get me wrong, with the exception of the use of the word
synergy, I’m flattered that people are reaching out to me. In fact, it
would be more worrisome if nobody wanted to develop these kinds of
connections.
But here’s the thing – and here’s how it applies to you – in the
crazy, busy world we all live in today, if you’re going to make the
effort to reach out and connect, do it with an attractive purpose.
The vague, "we should get together” could indeed mean, we should get
together because I have a brilliant idea that’s destined to make you
lots of money or it could just as equally mean, we should get together
so I can suck about an hour of your time tryi
... Read more »
CubeSocial co-founder Mark Bower on how to use Twitter to find and engage with prospective clients
Experts always say that the best way to grow your business is through referrals. That’s fine if you are an established business, but if you’re just starting out, you need an attention strategy to get you noticed. After all, clients can’t come to you if they have no idea you exist.
You could try cold calling, but everything about cold calls is cold and hard. With social media, there may be a better way: find warm leads through Twitter. Here’s how you do it:
Step one: Find the right keywords and phrases
Think about the words and phrases people might use if they were looking for the product or se
... Read more »
What, exactly, is the Rule of Three? It's a rule that basically states
that more than three "whatever" is confusing and overwhelming – either
visually or mentally, or both.
That makes it especially helpful if you're the kind of entrepreneur who
likes to give too much…As in: too many options, too much rambling
content, too many bullet points, too much info crammed into a speech,
etc.
The Rule of Three is a fascinating thing. Why? Because it seems to
apply in so many different situations. And many of these situations are
related to effectively marketing a business. So if you're an
entrepreneur, it makes sense to understand how, when and why to apply
it.
Oftentimes, the reality is less is more. The Rule of Three can help
ensure you aren't overwhelming your clients and prospects. That
translates into more sales.
Below are seven ways you can put the Rule of Three to use in marketing and growing your small business.