I've had repeated requests for a checklist of techniques to make
presentations more effective. Here’s that list, along with links to
Sales Machine posts that have more detailed suggestions and a
step-by-step method.
BEFORE YOU START
RULE #1: Research your audience’s preconceptions, desires and fears. Why: Every audience is has unique driver.
RULE #2: Focus on the decision you want the audience to make. Why: That’s why you’re giving a presentation.
RULE #3: Compile information that has emotional punch. Why: Decision making is an emotional act, justified by facts.
RULE #4: Eliminate opinions that can’t be backed with quantifiable facts. Why: Opinions s
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