CubeSocial co-founder Mark Bower on how to use Twitter to find and engage with prospective clients
Experts always say that the best way to grow your business is through referrals. That’s fine if you are an established business, but if you’re just starting out, you need an attention strategy to get you noticed. After all, clients can’t come to you if they have no idea you exist.
You could try cold calling, but everything about cold calls is cold and hard. With social media, there may be a better way: find warm leads through Twitter. Here’s how you do it:
Step one: Find the right keywords and phrases
Think about the words and phrases people might use if they were looking for the product or se
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