The following information was presented during our last webinar as a
guide to help website owners take their site to the next level. Webinar
was intended to be a quick 30 minute guide to provide simple to follow
tips from the Webs pros regarding the top 6 key elements that make up a
Key Elements covered:
Good Visual Design– Design is an all encompassing
word for all the visuals elements of your website – logo, font(s), white
space, theme/template, layout and colors. Using a theme that relates to the topic of your website can help to keep
you/your content on track. When it comes to design it is important to
remember to use white space and think about color usage and meaning.
Content– The key to a good website is
providing relevant content that your readers want. Content should
answer the question "what’s in it for me?”
Navigation– Navigation is the "GPS” of your
website. Navigation or Nav Bars are the buttons that get your visitors
where they need to go to get information or do certain things. Usually
this bar is along the top, as we in this one, or along the left side of
the site.Should be simple to use and uncluttered. It is always a good
idea to group like pages under the same topic to streamline navigation.
Call to Action – The Call to Action is a set of
words that urge your website visitors to take an immediate action on
your website. There is no magic formula to a good Call to Action. The
key is to continuously test what works best for your website and your
audience. Test the placement, size and color of these…make sure you use
Credibility – A good website instills trust from
visitors. Good website design takes this into consideration by
incorporating items that help identify that you are a legitimate
resource. One way you can do so is by utilizing verified links, clearly stating your identity and contact info, good grammar and employing social proof.
Mobile site – More and more people are looking at
your site from a mobile phone or web enabled device. It seems like
anything with a screen and a microchip in it is capable of getting on
the internet these days. Make sure your site is viewable on a mobile
internet enabled device. Quick note:Webs websites are automatically converted into a mobile friendly site when you build it.
Webinar also covered 5 mistakes that could spell disaster for a website:
Stale Content – Don’t let your site go dormant.
Visitors and potential visitors will skip over your site when content is
old and out of date – not to mention the effects this has on your
Too much content – This is worse than not enough
content. The more people have to read through narratives and long drawn
out chunks of information,the quicker they are going to leave your site.
Leave the long-windedness to your blog entries.
No Photos – Using no imagery makes your site
boring and dull. Today’s web readers expect some amount of content mixed
with pictures or logos and icons.
Looking illegitimate – Customers when visiting new
sites will come in with their guard up – especially if they have been
the victim of internet fraud before.The lens of the tainted viewer is
always going to err on the side of "shady site”, and even more so if the
site looks like one. Organizing your content, using consistent colors,
employing a theme that stays the same from page to page, along with
landing pages that match email campaigns (if you’re doing email
marketing) are key to making a site look legit.
Being Bland – You started your business because of
some sort of drive, and a story there. You spent all this time putting
together a business plan and starting your company – let your site
convey your personality. If you have a business where you greet everyone
by name, smile and are generally happy, pick a theme and convey
that. Avoid color schemes and writing that is "boring”. You have to keep
your visitors attention and a bland site will get some one to leave