The following information was presented during our last webinar as a
guide to help website owners take their site to the next level. Webinar
was intended to be a quick 30 minute guide to provide simple to follow
tips from the Webs pros regarding the top 6 key elements that make up a
good website.
Key Elements covered:
Good Visual Design– Design is an all encompassing
word for all the visuals elements of your website – logo, font(s), white
space, theme/template, layout and colors. Using a theme that relates to the topic of your website can help to keep
you/your content on track. When it comes to design it is important to
remember to use white space and think about color usage and meaning.
Content– The key to a good website is
providing relevant content that your readers want. Content should
answer the question "what’s in it for me?”
In order to thrive in today's digitally driven business environment,
sales folks need to think and act more like marketers. I suppose to some
degree this has always been true, but it is painfully so now that
prospects have access to mounds of information, have tools to deflect
unwanted sales messages and have the ability to freely publish both
flattering and unflattering information about the companies with whom
they choose to do business.
So, in order to survive in this new world order salespeople need to
take things in their own hands and connect much more deeply with the
marketing side of things. I've often said that getting marketing and
sales on the same page was one of the biggest challenges for
departmentalized business, but now it's become an individual challenge.
In the traditional model marketing owned the message while sales owned
the relationship. In the new model there can be little distinction.
Marketing must get better at relationship buildi
... Read more »
Facebook
is changing the way many businesses interact with their customers and
promote their company. It is very exciting to have a tool that costs
nothing but is powerful and gives the opportunity to reach hundreds,
thousands, even millions. It isn’t just big brands that are finding
success on Facebook, even small mom and pop stores are unleashing the
potential to reach new customers in their community.
There
are many ways to use Facebook for business and since the resource is
free it’s important to utilize the sites full potential. I hope that the
following list gives you some great ideas for your own business
Facebook use.
Why Your Internet Marketing NEEDS Your Voice!
By: Jim Connolly
I saw a joke on Google+ yesterday. It simply said:
How to start an argument online
1. State an opinion.
2. Wait.
There's some truth in this
Many small business owners lack visibility online, because they fear
being challenged for expressing their own opinions. So, they will like,
retweet, +1 and stumble what others say and ensure their own messages
are as uncontentious as possible. Whilst this approach does almost
eliminate confrontation, it also robs you of the visibility you need, in
order to succeed.
• Your marketplace listens to you, when you have a message worthy of their valuable attention.
• They follow you, when you lead. Not when you simply nod along like everyone else at the back.
Business should be challenging
Yes, you will get challenged, if you have the
... Read more »
How To Make Yourself More Attractive to Potential Partners
About once a week I receive an email or phone message that goes
something like this: "I really like your site, I think we have a lot of
synergies, we should get on the phone or go to lunch and explore ways
to work together.”
Now, don’t get me wrong, with the exception of the use of the word
synergy, I’m flattered that people are reaching out to me. In fact, it
would be more worrisome if nobody wanted to develop these kinds of
connections.
But here’s the thing – and here’s how it applies to you – in the
crazy, busy world we all live in today, if you’re going to make the
effort to reach out and connect, do it with an attractive purpose.
The vague, "we should get together” could indeed mean, we should get
together because I have a brilliant idea that’s destined to make you
lots of money or it could just as equally mean, we should get together
so I can suck about an hour of your time tryi
... Read more »
CubeSocial co-founder Mark Bower on how to use Twitter to find and engage with prospective clients
Experts always say that the best way to grow your business is through referrals. That’s fine if you are an established business, but if you’re just starting out, you need an attention strategy to get you noticed. After all, clients can’t come to you if they have no idea you exist.
You could try cold calling, but everything about cold calls is cold and hard. With social media, there may be a better way: find warm leads through Twitter. Here’s how you do it:
Step one: Find the right keywords and phrases
Think about the words and phrases people might use if they were looking for the product or se
... Read more »
What, exactly, is the Rule of Three? It's a rule that basically states
that more than three "whatever" is confusing and overwhelming – either
visually or mentally, or both.
That makes it especially helpful if you're the kind of entrepreneur who
likes to give too much…As in: too many options, too much rambling
content, too many bullet points, too much info crammed into a speech,
etc.
The Rule of Three is a fascinating thing. Why? Because it seems to
apply in so many different situations. And many of these situations are
related to effectively marketing a business. So if you're an
entrepreneur, it makes sense to understand how, when and why to apply
it.
Oftentimes, the reality is less is more. The Rule of Three can help
ensure you aren't overwhelming your clients and prospects. That
translates into more sales.
Below are seven ways you can put the Rule of Three to use in marketing and growing your small business.
Mức lương bình quân 22,4 triệu
đồng/tháng của nhân viên Vietcombank trong năm 2011 đang trở thành niềm
mơ ước của người lao động. Đây đang là kỷ lục về lương ngân hàng tại
Việt Nam.
Vietcombank đứng đầu về mức lương của ngành ngân hàng tại Việt Nam (Ảnh minh họa)
Xếp sau Vietcombank là ngân hàng
công thương Việt Nam (Vietinbank)
... Read more »
So you want to sell online... You have a product ready to go, but how
are you supposed to write a sales letter like the ones used by the
biggest names in internet marketing? A sales letter that attracts
prospects and makes sales?
It's no secret that the biggest names in online marketing have
been studying the art of writing sales copy for the web for many years.
If they haven't, they hire someone who has.
Just having a product
to sell online is not going to make you sales. Unless you have the
budget to hire a pro copywriter for the web (which will cost you as much
as $15,000 for one sales letter, possibly plus 10% of the gross sales),
you had better start learning how to write a sales letter that will
bring you sales.
The key to a winning sales page for your web site
is crafting a great offer. Your offer must be so irresistible, that it
almost looks like you are getting the short end of the deal. Like the
customer is taking advantage of YOU!<
... Read more »
Trang tin CNBC vừa lập một bản danh sách 10 người đã
dũng cảm từ bỏ công việc của họ để theo đuổi niềm đam mê riêng và cuối
cùng thành công, trở thành người giàu có. TT&VH xin được giới thiệu
với độc giả bản danh sách thú vị này.
Đã
bao giờ bạn dám bỏ ngay công việc mình đang làm để theo đuổi giấc mơ
riêng? Trong khi đa số chúng ta ngại ngần trước điều này thì vẫn có một
số người dám chấp nhận phiêu lưu khi bỏ ngang công việc ngon lành cùng
khoản lương thưởng hấp dẫn để biến các ý tưởng kinh doanh của bản thân
thành hiện thực.
1. Thời trang Vineyard Vines
Hai
anh em Shep và Ian Murray đã từng là những nhân viên nghèo, làm các công
việc quèn cho một công ty ở Manhattan, New York. Vì thế, vào năm 1998,
Shep Murray đã bỏ việc, người em của ông ra quyết định giống anh sau đó
10 phút.
Họ rút hết mức khoản tiền có thể lấy từ thẻ tín dụng và
thành lập Vineyard Vines, một công ty chuyên bán cà vạt, bất chấp việc
bị
... Read more »
