|weo||Date: Monday, 2012-01-16, 9:23 AM | Message # 1|
|Located in the overall strategy of the company's marketing, content management is also an important step in the process of website design. Starting from the operational objectives of the web site, companies can build yourself a content management system website. |
In fact the company is not always approach the concept of content management web site in accordance with the strategic direction, most often only really thinking of web administrator after the web site went into operation and in one or several of the situation follows:
Web site did not meet what it brings to business
The content is not rich, not updated frequently
Customer or partner is not processing website pretty impressive lack
Web site developed, have not operated in the right direction as the original plan
Business was really aware of the meaning and importance of the web site of the company's overall strategy
Businesses do not have officials in charge of updating and content management, mostly part-time basis, it's more the processing much less merit should not want too many people and institutions to undertake every reason to shift as you work, the department, other departments do not take ... for documenting, updating and content management web site so delayed, affecting the implementation of the mission of the website
Other partners achieved certain success in the website of the company web site not to promote the work.
Was struck by a Web site
Resolving the situation that is also the work that updates and content management to undertake. Sounds like trouble, yes everything is really only becomes apparent when there is a specific purpose and requirements for the work to be done and indicate the priority order. To be able to plan for content management please refer to the following procedure
Thus the updating and content management requires an editorial board composed of officials and at least one editorial staff management. Keep the content management depends on the subjective experience of a single staff, your company should have established editorial board members are officers of the department. Use the administrative decision to establish, decentralization, assigning specific officers, together with the decisions that should be rewarded, discipline ...
Organizational issues for content management has been resolved, so the staff will need to have the skills to undertake the editorial content? Here are the knowledge and basic skills that the staff editorial content must be
While knowledge of products, technology and services company is always required for all employees not so hard to make this request, the language skills, graphics, user use of peripherals ... it demands to equip or attending a short course. The issue here is to allocate staff time to consolidate skills while also undertake routine tasks. Moreover graphics skills they need to be done with the ability to perceive color, use of color, lighting for the photos ... this is not just the ability to learn is to do.
So should use outside experts do not? The answer depends on the degree to meet the requirements of content management, where your company can not meet the requirements of content management, the service pack updates and internal management the following is a selection of vmcc be appropriate