Blogging is a method of creating and publishing conversational content.
Blogs are an easy to use content management system. The value is in the
content and ability for companies to leverage the inherent promotion and
engagement capabilities of the blog publishing platform. Blogging
offers a few key advantages:
1. Easy to use platform to create sharable, linkable content that addresses specific prospect and customer interests
2. Serves as a hub to a hub and spoke model of content marketing and promotion
3. Creates a promotable SEO and Social Media asset - every post is a
potential destination for a link and an entry point through search
engines.
Through multiple channels of discovery, blog content can reach:
• Prospects
• Existing customers
• Potential em
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