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Saigontech Forum » AAS Business House » Business Management » Themes and structure of business plan
Themes and structure of business plan
weoDate: Tuesday, 2012-01-17, 9:20 AM | Message # 1
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There are many different choices in shaping the structure of the business plan. All choices will include four basic areas of business - marketing, production, organization and finance. This is an example:

Summary execution
1. An object
1. 2 Tasks
1. Three basic key to success

Business Summary
2. 1 Company Ownership
2. 2 Start a Business Summary
Describe the history of the project - product, market, location, legal form, plan implementation & financial plan.
2. 3 products and services
Summary of product / service offered / provided
2. 4 The position of the company and the conditions
Place of business is essential to reduce prices or increase the costs of the customer the opportunity to stop at the enterprise to see the products or services requested by you. Location depends on the type of business such as retail, service-oriented or production relations. There are some important factors to consider location as well as access to raw materials, marketing and distribution channels, the means available to transport, efficient & low cost skilled labor. ..

The products and services
3. A description of products and services:
Brief description of product, size, color, shape and range of products offered for sale or characteristics of services provided. About usage, the benefits, whether it is a product / service or already have.
3. 2 Compare the competition
Determine what will make the product / service becomes unique in the market. Whether it is a product with better quality products are available now or prices will be a significant difference to make the product easier to sell? These features will make the product different from the product of the competition may be what?
3. 3 offers print advertising
3. 4 Find the source
Identify different sources of raw materials and labor and the availability of the year aimed at ensuring the continuous production. Expected that these problems can occur with the source and search for solutions.
3. 5 Technology
Identify equipment and machinery needed to produce and estimate the costs accurately. Generally this will be much better if you start building a moderate scale, starting from a small building or even leasing equipment and machinery necessary minimum. Cycle of beneficial use of machinery and equipment must be considered in this section, taking into account depreciation ..
3. 6 products and services in the future

Market Analysis
4. 0 Summary
4. 1 Segmentation
Describe the geographic landscape (which is where most of the product is sold out) and specific target groups in the population of that area.
4. Two-sector analysis
4. 2. 1 The participants in the industry
Define clearly the target audience, as well as possible their character and record of age, gender, income, purchasing practices, the consumer channel, lifestyle and aims to satisfy the tastes sure that the products necessary and appropriate to the needs and expectations of them. If they are other organizations or businesses, the volume of their consumption and make the decision process in the purchase and payment should also be considered.
4. 2. 2 The type of distribution.
Choice of distribution channels best results on products / services see if the product / service should be directly sold to consumers or sold through intermediaries.
4. 2. 3 Types of competition and buying
4. 2. 4 The main competitors
Describing the existing competitors in the market area, strengths, weaknesses, their importance for your business
4. 3 Market Analysis

Strategy and implementation
5. 0 Summary
5. A Marketing Strategy
To form a strategic marketing plan that is consistent, balanced and integrated product strategy of the business, pricing strategy, distribution strategy and marketing strategy. This is the need for a new business aimed at entering the market and identify competitive than the existing business.
5. 1. A target market and market segments
5. 1. 2 Pricing strategy
Select the appropriate pricing strategy for this new factor is most important to the success of the business
5. 1. Strategy 3 support
Advertising is needed to attract and convince buyers to buy your product and not the purchase of your competitors aim to achieve revenue estimates. Support sales are generally divided into advertising, sales support, publications and sales to individuals. Need to look for support budget expenditure in the business plan.
5. 1. 4 Distribution Strategy
Identify potential intermediaries to contact aims to achieve revenue targets
5. 1. 5 marketing program
5. 2 Sales Strategy
5. 2. A sales forecast
Estimated revenue targets in the months and years on the basis of a minimum of 5 years. This is a key element of the business plan. More realistic, it is more precise than other estimates available.
5. 2. 2 sales plan
5. 3 Strategic Alliance
5. 4 Service and Support
Description of services offered for sale along side the products / services to satisfy the different needs of customers.
5. 5 The milestone

6. 0 Summary
6. 1 Structure
Clearly define a form of business registration of enterprises as legally registered business based primarily on owner experiences in business management and technical aspects. Prepare an organizational chart in which each function is illustrated in detail.
6. 2 Management Group
Describe the key personnel in the management group on knowledge, experience, business relationships, education and their responsibility in business
6. 3 The difference of the management team
6. 4 of the Plan
Based on the organization chart to determine hiring plans necessary to prepare the job description, the criteria for selection, remuneration and other allowances to employees.
6. 5 Consider the other management

Financial Planning
7. 1 The key assumption
Given the important condition that they lack the financial plan may fail.
7. 2 The basic financial indicators
7. 3 Analysis of breakeven point
Breakeven point is the level at which production companies do not profit or no loss. Production above this level will be below the level of interest and production business will make a loss. This point can be calculated using the value of production, the ratio% or revenue.
7. 4 projected Profit & Loss
The report profits and losses for the results of business activities in a given period (month or year). It can be calculated as revenue minus operating costs at the same time.
7. 5 Estimated cash flow
Cash flow statement in the business said the source (input) and use (output) money in the business of that year. By planning the cash flow of the business, you will be expected when you need a cash supplement and when you can have an additional amount outstanding. If you borrow from a bank then they will have to plan your cash flow.
7. 6 The projected balance sheet
The balance sheet is reported assets (assets) and financial obligations season, give a financial picture of the enterprise at a certain time, for example at the end of the year
7. 7 The rate of business
In the last part of the business plan, need to test the feasibility of the project financially. Is the first year profits are sufficient to repay debt and interest rate? What happens to the expected profitability if the cost of raw materials increased by 10%? What if the revenue estimates only 80% is realistic? Businesses may be obliged to pay interest in cash every month? The different financial ratio used to answer all such problems.
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