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Main » 2011 » October » 04
I've had repeated requests for a checklist of techniques to make
presentations more effective. Here’s that list, along with links to
Sales Machine posts that have more detailed suggestions and a
step-by-step method. 
BEFORE YOU START
- RULE #1: Research your audience’s preconceptions, desires and fears. Why: Every audience is has unique driver.
- RULE #2: Focus on the decision you want the audience to make. Why: That’s why you’re giving a presentation.
- RULE #3: Compile information that has emotional punch. Why: Decision making is an emotional act, justified by facts.
- RULE #4: Eliminate opinions that can’t be backed with quantifiable facts. Why: Opinions s
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