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Main » 2011 » October » 4 » Fire Ways To Improve Your Presentations
12:56 PM
Fire Ways To Improve Your Presentations
I've had repeated requests for a checklist of techniques to make presentations more effective.  Here’s that list, along with links to Sales Machine posts that have more detailed suggestions and a step-by-step method.
5 ways to improve your presentation


  • RULE #1: Research your audience’s preconceptions, desires and fears.  Why: Every audience is has unique driver.
  • RULE #2: Focus on the decision you want the audience to make.  Why: That’s why you’re giving a presentation.
  • RULE #3: Compile information that has emotional punch. Why: Decision making is an emotional act, justified by facts.
  • RULE #4: Eliminate opinions that can’t be backed with quantifiable facts.  Why: Opinions simply tell the audience you’re opinionated.
  • RULE #5: Build a story, ideally with the audience as the heroes.  Why: Your audience are interested in themselves, not you or your firm.
  • RULE #6: Plan to build a presentation that is half as long as you first think it should be.  Why: Most presentations are WAY too long.


  • RULE #7: Use a simple, single color background for your slides. Why: a busy background distracts the audience from your message.
  • RULE #8: Use large fonts in simple faces (like Ariel); avoid boldface, italics and UPPERCASE.  Why: small fonts in funny faces are hard to read.
  • RULE #9: If you must use clip art, buy the high quality stuff, not the junky free crap.  Why: Cheap clip art makes your presentation look cheap.
  • RULE #10: Use the minimum amount of visuals that you need to tell your story.  Why: Do you want them to remember your story or your slides?
  • RULE #11: Exclude complex graphics and/or highlight the data point that’s important.  Why: complicated slides confuse people.


  • RULE #12: Think through the emotional impact of EVERY slide; remove the overly controversial.  Why: you don’t want a discussion that goes down a rat hole.
  • RULE #13: Review your presentation with a colleague to make sure that it’s appropriate.  Why: This will weed out the irrelevant material.
  • RULE #14: Check, then double-check, the equipment setup, before you present.  Why: Do you really want to spend five minutes fiddling with the microphone?
  • RULE #15: Rehearse, rehearse, rehearse.  Why: Mentally walking through the presentation will make it seem more natural when you really do present.
  • RULE #16: Avoid presenting at the end of the day, the end of the week,  right before a holiday, or after bad news.  Why: Your audience won’t be able to focus on your story.


  • RULE #17: Never spend more than one minute introducing yourself or your firm.  Why: The audience simply doesn’t care, frankly.
  • RULE #18: Never read from your slides; instead use them to reinforce your message.  Why: your audience aren’t toddlers who need to be read to.
  • RULE #19: Never present the same material to the same audience twice, except in brief summary.  Why: people tune out stuff they already know.
  • RULE #20: Avoid jargon, buzzwords and biz blab. Why: if you don’t, you end up sounding like an unimaginative jackass.
  • RULE #21: Don’t skip around.  Why: On-the-fly improvising makes you look unprepared and scatterbrained.
  • RULE #22: Unless you’ve got real skills as a comedian, don’t tell jokes.  Why: Nothing kills a presentation faster than polite laughter.
  • RULE #23: Prepare some questions for the question/answer slide.  Why: You may need them to get the ball rolling.

Author: Geoffrey James
Source: bnet.com
Category: News | Views: 875 | Added by: mydreamnhung08 | Rating: 0.0/0
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